A few years back, Ron Jaffe left the high-stress world of bookselling for the high-stress world of media design and consulting. Since then his clients have included MasterCard, The BBC, Earth Satellite Corporation, Viking/Penguin, Simon and Schuster, Grolier and Millbrook Press. Needless to say, Ron works well with others. In fact, during his 17 years at Waldenbooks he oversaw partnerships with the likes of Warner Bros., The Walt Disney Company, Jim Henson Productions, DC Comics, Kodak, Anheuser Busch/Sea World and Prevention Magazine. An accomplished web designer, Ron also put together the Paradigm-TSA web site—one of the few in the publishing industry that actually did what it was supposed to.

...everywhere. Ron has had a hand in hundreds of publishing projects in every conceivable category. At Waldenbooks alone, he conceived, designed and published more than 400 original titles. Ron also was co-publisher of Third Story Books and publisher of Longmeadow Press. He designed the popular New Wave sports series for Millbrook, and has produced more than three dozen titles for that company.

Before founding Jaffe Enterprises, Ron was the Senior Director of Marketing at Waldenbooks. He developed and launched the company's Preferred Reader concept, the retail industry’s first and most successful customer loyalty program. He understands the marketing of books as well as anyone on this side of the business.

Thanks to his dad (ex-NASA), Ron reads satellite intelligence maps the way the rest of us read the Metro Section. In other words, he knows where you live.

...and he’ll talk about a recent triumph, which has spent more than four months on the Publishers Weekly Best Seller List. It is entitled Angelspeake: How To Talk With Your Angel. Another four months on the list, and he says he may convert.