| |
DESIGN
A
few years back, Ron Jaffe left the high-stress
world of bookselling for the high-stress world
of media design and consulting. Since then his
clients have included MasterCard, The BBC, Earth
Satellite Corporation, Viking/Penguin, Simon and
Schuster, Grolier and Millbrook Press. Needless
to say, Ron works well with others. In fact, during
his 17 years at Waldenbooks he oversaw partnerships
with the likes of Warner Bros., The Walt Disney
Company, Jim Henson Productions, DC Comics, Kodak,
Anheuser Busch/Sea World and Prevention Magazine.
An accomplished web designer, Ron also put together
the Paradigm-TSA web site—one of the few
in the publishing industry that actually did what
it was supposed to.
YOU'VE
SEEN HIS STUFF...
...everywhere.
Ron has had a hand in hundreds of publishing projects
in every conceivable category. At Waldenbooks
alone, he conceived, designed and published more
than 400 original titles. Ron also was co-publisher
of Third Story Books and publisher of Longmeadow
Press. He designed the popular New Wave sports
series for Millbrook, and has produced more than
three dozen titles for that company.
MARKETING
BACKGROUND
Before
founding Jaffe Enterprises, Ron was the Senior
Director of Marketing at Waldenbooks. He developed
and launched the company's Preferred Reader concept,
the retail industry’s first and most successful
customer loyalty program. He understands the marketing
of books as well as anyone on this side of the
business.
SECRET
TALENT
Thanks to
his dad (ex-NASA), Ron reads satellite intelligence
maps the way the rest of us read the Metro Section.
In other words, he knows where you live.
TWIST
HIS ARM...
...and he’ll admit that he has a degree
in music composition from Berklee College of Music,
graduating with honors.
MEET
THE OTHER PARTNERS
Mark
Stewart • Editorial
Mike
Kennedy • Team Management
|
|
|
